Ready to build a brand?

Building a brand is about setting a series of rules within which you tell your story.

Each part of the plan is broken into its key components. With that, we have created videos and planning sheets for each.

You don't have to make all the decisions at once, so you can work through at your own pace.

The content:

  • Over 13 Support Videos
  • Super Simple Worksheets
  • Case Studies


Why build a brand instead of just building a business? BECAUSE BRANDS ENDURE!

Course curriculum

  • 1

    Course Overview

    • Your Brand Strategy is a focus on the long term - Welcome to the course!

    • What this course will cover & About your instructor - Founder of Waking Giants, Grant Difford

  • 2

    Proposition

    • Build a long term connection with your audience

  • 3

    Your Why

    • You can't measure purpose on the bottom line, but it does fuel it.

    • CASE STUDY: Disney - Room To Innovate

  • 4

    Vision

    • Brands don't appear overnight, time to look into the future.

  • 5

    Mission

    • Your roadmap to the future you design.

  • 6

    Customers

    • Understanding who your serve... the customer.

  • 7

    Market Position

    • Where are you going to play?

  • 8

    Values

    • Your guiding light for delivery.

  • 9

    Personality

    • If you were a human who would you be?

  • 10

    Core Messages

    • Getting your brand to stick in just a few words.

    • Tone Of Voice.

  • 11

    Culture

    • The secret sauce that makes you who you are.

  • 12

    Action

    • Managing your brand.

    • What does success look like?

Invest in your brand!

This course will set you on the pathway to building an enduring brand that people will want to be part off.